The PeopleClues® team consists of recognized experts in the field of psychometrics and test development, web application design, international branding, global strategic marketing development and virtual business leadership.  The following bios are brief, but if you wish to find out more regarding the specific publications of the partners or other information, please contact us.

The PeopleClues® Management and Professional Team:

Julie Moreland, Managing Partner

Bobby Cottrell, Partner, Chief Knowledge and Branding Officer

Eric Johnson, Partner, Legal Counsel

Dr. Leonard Goodstein, Partner, Product Development and Psychometrics

Dr. Richard Lanyon, Partner, Product Development and Psychometrics

Breda Minervini, Manager, Strategic Alliances

Bryan Wempen, Manager, Strategic Alliances

Evan Lee, Senior Application Engineer

Dr. Erich Prien, Advisor, Product Development

Dr. Jeanette Goodstein, Advisor, Product Development

Hal Helms, Advisor, Web Application

Jeff Peters, Advisor, Web Application

Julie Moreland, Managing Partner | Top of Page

As Managing Partner of PeopleClues®, LLC,, Julie is responsible for leading the organization together with its external professionals in order to meet global objectives.  During the past 15 years, Julie has become a nationally respected authority on practical business applications of assessment technologies. 

As a benefit to the organization, she has developed considerable financial and management expertise during the previous 15 years in diverse business situations. As a high-level manager in a $5 billion, 160 branch division of a Fortune 100 company, Julie gained a perspective on the complex workings of a major corporation. She then ventured into the challenging world of high tech entrepreneurs as the Vice President of a $4 million start up computer-solutions Company.

Julie is the co-developer of several employment assessment products used for pre-employment screening, career development, team development as well as training and development.  These products include JobClues®, PerformanceClues™, CandidClues®, ExecutiveClues™ and CheckStart™.  As a Fellow of the Workforce Stability Institute, she has written a chapter of their flagship book, “How to Attract, Optimize and Hold your Best Employees”.

Bobby Cottrell, Partner, Chief Technology & Branding Officer | Top of Page

As a partner of PeopleClues®, Bobby is responsible for web application development and global branding. His expertise with technologies such as SQL, ColdFusion and XML, have enabled the web application to be built with simplicity and usability in mind which greatly facilitates the ease of integration with our partners.

Since 1984, Bobby has been helping companies build their brand identity with strong, cohesive image campaigns, with many of his clients seeking his assistance before taking their company public in order to create the dynamic new image needed to raise investment in the public sector. Beginning in 1994, he began working with clients to build their brand identity by establishing a presence on the Internet, first with static websites and eventually with interactive, database-driven web applications. His vast experience working with clients in industries such as ISP, wireless communications, ERP software solutions, public broadcasting radio, international IP communication services, government agencies has been instrumental in building  a strong brand identity, unique simplicity, and functional usability for PeopleClues®.

Eric Johnson, Partner, Legal Counsel | Top of Page

As internal legal counsel for PeopleClues®, Eric is responsible for guiding and counseling the organization on all legal matters.  He is a 1983 graduate of the University of Georgia School of law where he was Notes Editor of Georgia Journal of International and Comparative Law.  Publications include “Toward a Renewed Employee Right to Privacy”, Labor Law Journal (co-author) and “Minimum Contacts Jurisdiction under the Foreign Sovereign Immunities Act”, Georgia Journal of International and Comparative Law.

He is a member of the State Bar of Georgia, and has been in private practice in Atlanta since 1983.  Mr. Johnson’s private practice clients have included numerous large and small companies.

Dr. Leonard D. Goodstein, Partner, Product Development and Psychometrics | Top of Page       

As the co-author of the PeopleClues® line of assessments, Dr. Goodstein is responsible for leading the internal and external international team of experts for product development and ongoing maintenance of validation objectives.  After receiving his bachelor’s degree with honors from the City College of New York, Dr. Goodstein went on to receive both an M.A. and Ph.D. from Columbia University, both in Psychology.  A holder of the Diploma in Clinical Psychology of the American Board of Professional Psychology, Dr. Goodstein is a Distinguished Practitioner of the National Academy of Practice.  He is a licensed psychologist in both California and the District of Columbia.  Dr. Goodstein is listed in Who’s Who in America and American Men and Women in Science.

He has been actively involved in developing and validating psychological tests for over 50 years. His published research involves over 20 books, 150 articles, and numerous book and test reviews.   His most recent books include Personality Assessment (Third Edition) coauthored with Richard I Lanyon and published by McGraw-Hill and Individual Asessment: A Practical Guide for HR Professional, Trainers, and Manager, coauthored with Erich Prien and to be published in 2006 by Pfeiffer, a John Wiley imprint.

Since completing a three-year term as Executive Vice President and Chief Executive Officer of the American Psychological Association, psychology’s national membership association in 1988, he has been engaged in consulting, research, and writing.  Prior to APA, Dr. Goodstein had a distinguished academic career, including professorships at the Universities of Iowa, Cincinnati, and Arizona State University where he served as Chair of the Department of Psychology.  In addition, he has been a Fulbright Senior Lecturer (Professor) at the Vrije Universiteit in the Netherlands.  After leaving academia and prior to joining APA, he was President and later Chairman of the Board of University Associates, Inc., now Pfeiffer and Company.

Dr. Richard I. Lanyon, Partner, Product Development and Psychometrics | Top of Page

As co-author of the PeopleClues® line of assessments, Dr. Lanyon is responsible for ongoing research, development and maintenance for achieving product validation objectives.  Dr. Lanyon holds a degree in engineering from the University of Adelaide (Australia) in 1964, plus M.A. and Ph.D. degrees in clinical psychology from the University of Iowa (1964). He is a Diplomat of the American Board of Professional Psychology in Clinical Psychology (1971) and also in Forensic Psychology (1988). He has been a research-and-development engineer for the South Australian Government and has held academic appointments at several universities, including Harvard Medical School where he was also Chief Psychologist at the Massachusetts General Hospital. Since 1975, he has been Professor of Psychology at Arizona State University and was Director of the Ph.D. program in clinical psychology from 1975 to 1982. He has taught graduate-level courses in the development and use of psychological tests for nearly 40 years, and he has also taught courses in statistics, neuropsychological assessment, personality, and forensic psychology.

Dr. Lanyon has published more than 100 articles in academic and professional journals. His books have included A handbook of MMPI group profiles (University of Minnesota Press, 1968); (with B. P. Lanyon) Behavior therapy (Addison-Wesley, 1978); and (with Leonard D. Goodstein) three editions of the textbook Personality assessment (Wiley, 1971, 1982, 1997), two editions of Adjustment, behavior, and personality (Addison-Wesley, 1975, 1979), and Readingsin personality assessment (1971). Tests he has developed include the Psychological Screening Inventory (1973, 1978); (with B. P. Lanyon) the Incomplete Sentences Task (1980); and (with Ruehlman and Karoly) the Multidimensional Health Profile (1998).

Much of Dr. Lanyon’s research activity has focused on the technology of constructing psychological tests, and in particular, on gaining a better understanding of the various ways in which test respondents tend to misrepresent themselves and on ways of identifying and measuring these distortions. He has given workshops on personality assessment and has consulted to organizations on the development and use of personnel-related psychological test instruments. In addition, he has conducted many individual psychological assessments in a wide variety of settings.

Breda Minervini, Manager, Strategic Alliances| Top of Page

As Manager, Strategic Alliances for PeopleClues, Breda is responsible for establishing and maintaining successful relationships with our domestic and international strategic alliance partners.  She works collaboratively with alliance partners to promote business development, position our products successfully in their market, and provide support to their direct clients.

Breda first joined PeopleClues in April 2003 as Director of Client Services.  Her responsibilities included assisting clients in establishing organizational needs and supporting alliance partners in developing new business.  Her primary focus was to ensure that our clients were supported in a responsive and seamless method and to maintain a high level of client satisfaction.

Breda has 15 years prior experience in corporate Human Resources function with an emphasis on benefits administration, information systems (HRIS), and employee relations.

Bryan Wempen, Manager, Strategic Alliances| Top of Page

As Manager, Strategic Alliances for PeopleClues, Bryan is responsible for market development initiatives including sales, direct and indirect channel relationships.

Before joining PeopleClues in August 2008, Wempen was a Partner with Reliant Live where he had leadership responsibility for business development and product management for Reliant Skills. He worked with clients in the hospitality, staffing, retail, manufacturing, healthcare and energy industries focused on employee selection and retention using Reliant Lives’ HR Technology.

Before Reliant Live, he was President of MacKay Edge Assessment Group. He had responsibility for all aspects of MacKay Edge, leading the organization's strategy, market and product development. MacKay Edge served over 500 clients in the U.S., U.K., Canada, Australia and China. Previously, he was a Principal for Corporate Staffing Technology, where he led CST's sales and operational management along with the development of several early state recruitment advertising and resume distribution applications (Bigjobboard.com and Resumator.com) for recruiters.

Wempen was previously regional vice president and an officer for [NYSE:LRW] Labor Ready, Inc., responsible for all operations in the eastern region, which included the eastern U.S., Puerto Rico and Manchester, U.K.. Wempen also served as Area Director of Southeast U.S., making significant contributions to operational performance and expansion growing from only 20 to 650+ locations worldwide. Labor Ready Inc. went public and was ranked #7 on Fortune’s Fasting Growing Companies during his tenure.

Evan Lee, Senior Application Engineer | Top of Page

Evan holds a BS in Computer Science from George Mason University as well as a MS in Information Technology focusing on Application Development and Management. Evan has over 10 years of experience in life cycle development of custom applications for organizations of various sizes.

Evan was the lead developer for the U.S. Postal Service's postage statement application which was the first tool of its kind dedicated to helping small to medium business mailers to accurately calculate bulk mail postages.  Evan also worked for the U.S. Department of Education leading a team of developers on various projects; including a nation wide compliance tracking application for the No Child Left Behind initiative; as well as a grant management system to expedite the grant award process for various educational institutions.

Dr. Erich P. Prien | Top of Page

Erich P. Prien, an industrial/organizational psychologist based in Memphis, TN, specializes in the development, standardization, and application of psychological tests, especially in the workplace.  He is also the founder and President of Performance Management Press (PMP, which has been the principal marketing arm for his tests.

His recent government clients include the US Department of Justice, US Department of State, US Office of Personnel Management, US Equal Employment Commission, US Capital Police, Arkansas State Office of Personnel Management, Tennessee Valley Authority, and others.  His business clients include Miller Brewing Company, Florida Steel Corporation (now AmeriSteel), Personnel Designs, Inc.(now AON, Inc.), Sara Lee Hosiery Corporation, Weyerhauser Company, National Bank of Commerce in Memphis, Marquette Cement Company, Sessel’s Inc., a Memphis-based grocery chain, Garan, Inc., a multi-plant garment manufacturer.  In addition, Dr. Prien has served as an expert witness in disputes over employee selection, training, and advancement.

Dr. Prien is best known for his work in validation research for selection and promotion and in the development of performance appraisal systems.  His research interests are in criterion development and measurement and using job analysis to improve selection, promotion, training, performance appraisal and organization analysis.

Following receipt of his bachelor’s degree from Western Michigan University, he earned his master’s degree from Carnegie Mellon University, and a Ph. D. from Western Reserve University, in industrial/organizational psychology.  Dr. Prien has served as a research psychologist for the Standard Oil Company, as Assistant Director of the Psychological Research Service at Case Western University, as Adviser to the Imperial Iranian Armed Forces and as a faculty member at Greensboro College, University of Akron, Georgia Technical University, and Memphis State University from which he retired in 1987.  Following his retirement from Memphis State, Dr. Prien has devoted himself to his practice, his research, and to the management of PMP.

Over his career, Dr. Prien has published more than 100 research and scholarly articles, monographs and books, and has been a speaker at more than 100 conferences and conventions.  His most recent book is Individual Assessment as Practiced in Industry and Consulting co-authored by J. S. Schippman and K. O. Prien and published in 2003 by Lawrence Ehrlbaum Associates of Mahwah, NJ.  With Leonard D. Goodstein he has updated the Mechanical Understanding Test (MUT), the Management and Organizational Skills Test (MOST), and the Test of Supervisory Skills (TOSS), all three instruments published by HRD Press. 

Dr. Prien is a fellow of the American Psychological Association and the Society for Industrial and Organizational Psychology and holds the Diploma in Industrial Psychology from the American Board of Professional Psychology.  Among his many awards the Distinguished Professional Award from the Society for Industrial and Organizational Psychology, the Author of the Year Award from the Journal of Performance and Instruction and is the two-time winner of the Creativity Research Award Winner, American Society for Personnel Administration.

Dr. Jeanette Goodstein | Top of Page

Jeanette Goodstein, a consultant and writer based in Washington, DC assists organizations in conducting a variety of research and analysis activities, focusing on job analysis, needs assessment, and program development and evaluation.  She is co-author of Who's Driving Your Bus?, a book on codepen­dency in the workplace, and developed accompanying instructional materials and assessment instruments. 

Among various consulting and writing projects, Dr. Goodstein has conducted an evaluation of a major management development program for Cathay Pacific Airways.  She has also consulted with the National Institute for Mental Health on human resource development issues and, on behalf of its National Human Resource Development Task Force on Strategic Planning, wrote the National Mental Health HRD Strategic Plan.  She has authored, coauthored, or edited several other books and articles including “A Roadmap for Evaluating Training,” and Introduction to Business Management, a basic textbook for Japanese students.

Following completion of her BA degree in history from the College of Wooster, she earned an MA in interna­tion­al relations from the Fletcher School of Law and Diplomacy in Boston.  She later returned to graduate studies at Arizona State University, obtaining her doctoral degree in public policy and social psychology.

Hal Helms | Top of Page

Hal Helms is a well known trainer, speaker, and writer on software architecture and methodology. Hal has worked as lead architect and chief developer for a number of large applications for companies including RoomsToGo, Sun Microsystems, and UPS. He is the co-author of the Fusebox and Mach-II application frameworks.

Hal has authored and contributed to numerous books including ColdFusion Bible, Discovering CFCs, and ColdFusion MX Developers Handbook. and has a monthly column in "ColdFusion Developer's Journal". He is a Sun Certified Java Programmer and is a member of the Macromedia Client Advisory Board and the Sys-Con Advisory Council as well as a number of other developer-related organizations.

Jeff Peters | Top of Page

Jeff holds a BS in Decision Science and Management Information Systems from George Mason University, and is a member of the Beta Gamma Sigma International Honor Society for Business and Management.  His career spans over two decades in information systems, including a decorated tour in the U.S. Air Force, two administrations at The White House, two years with a "big six" accounting firm, and finally several years with an engineering services firm in Northern Virginia where he managed a multi-million-dollar program.

Jeff is an internationally known author, speaker, and instructor.  He has written several books on ColdFusion application development, the Fusebox application framework, and general web development, as well as several articles for ColdFusion Developers Journal and Pocket PC Magazine.  He speaks on a variety of topics related to application development at several technical conferences each year, and teaches a limited number of professional courses as time permits.